Internal Branding| Employee Engagement | Visioning | Core Values Development| Vision Statement | Engagement Video | Employee Manual | Annual Reports
Fidelity Deposit and Discount Bank has served Northeastern Pennsylvania for over a century. As the nation’s economic climate shifted in 2008, the Bank responded to this challenge, developing a strategic plan that would create a solid foundation for the future. Key to this strategy was transforming the Bank’s culture to one of growth, professionalism and commitment.
When asked to produce a video that would reaffirm to employees what the bank stands for, IDGB understood that a video alone would not be enough to engage employees in culture change. To begin to transform behaviors, we suggested taking a bottom-up approach. We began by creating a dynamic engagement program that gave employees a voice in developing the core values and vision that would guide the Bank’s future. We then gathered their stories into a powerful video presentation that brought to life what those values mean to them and designed an employee manual that laid out the Bank’s vision and values in an emotional context.
Dan Santaniello | President & CEO
Joann Marsili | VP, Director of Marketing
IDGB has continued to tell Fidelity Bank’s story through its annual reports. Using a bold, clear style to articulate the Bank’s vision and values, Forward provides insight into what these values stand for and how they are the foundation of the Bank’s success.
InFocus highlights how Fidelity’s knowledgeable bankers strategically deliver the Fidelity Customer Experience anytime, anywhere, providing customer experiences that are second to none.
At Fidelity Bank, it’s all about the customer. The Relationship Experience is the focus of Impact, which features clients who tell how their businesses have benefited because of the expert financial guidance provided by Fidelity Bank’s advisers.
Fidelity Bank is an organization with a Purpose – contributing to the economic vitality of Northeastern Pennsylvania. The 2014 annual report tells how an investment in Fidelity Bank builds prosperity and is a long-term investment in the community’s future.
Fidelity Bank’s achievements are the result of a unique, purposeful vision. Unique uses a novel graphic approach to illustrate how the Bank’s singular culture and intelligence drive its continued success.